Web Development

The most widely used search engines, Google, MSN, Live and Yahoo, all utilize "spiders" to index and rank sites on the web. These spiders gather information according to a complex algorithm to compare one site to another and rank them on their search results page. No one really knows all of the factors in these algorithms, but we've spent thousands of hours picking away at the secrets.

There are 4 important attributes on which search engines focus that must be considered when designing a new website:

Accessibility – how readily can a search engine "spider" access every page of your site and read the information.
Content – how much text content do you have on your website that refers to and supports the kinds of keywords you would like to attain high rankings for.

Internal Linking – is the navigation on your website set up to convince search engines that you are a "Content Matter Expert" for your important products and services.

External Linking – if you are a "Content Matter Expert" it would only make sense that other websites related to your industry would want to link to your website. How many such links do you have? Are they from relevant, important sites?

Shardoola has been performing SEO since 2002 and possesses a wealth of information and unique tools to determine what is important to the search engines. We can use that knowledge to guide you through the design process whether we are using our design team or yours.

Don't allow your website to be designed with barriers to the search engines that will keep you from realizing your ultimate goal...to build your business online.


Web Development Consulting

Many times, the most creative and accomplished web designers in the world will focus so heavily on brand and the "look and feel" of a site, that other elements crucial to the overall success of the website will be overlooked. This is where we can help. Shardoola can work with you and your web development partners in a number of ways to improve your online success. We can perform as an SEO consultant to ensure that your site is built with search engine visibility in mind, and we can consult on matters of conversion.

As an SEO consultant, Shardoola will guide your web design firm through the critical elements for search engine success. Images, Flash and database driven content can all be detrimental to search engine rankings if not handled properly. Even simple things like how the main subjects of the site are structured and how internal pages link to one another can have a profound effect on how well your site will rank with the top engines.

Shardoola has built strong relationships with many Internet design firms and knows how to approach search engine issues in the spirit of mutual cooperation and overall success. We realize how important your brand and your message are to the overall success of your website and will make sure that "look and feel" is not sacrificed for the sake of rankings.

As a conversion consultant, Shardoola will use the same spirit of cooperation to help infuse your site with simple conversion elements that will help create business relationships with your website.